ARRI Unveils the cforce MAX Lens Motor: Enhanced Focus Pulling Experience
Identifying the Core Problem in Focus Pulling
Traditional lens motors often face limitations in speed, size, and compatibility, making it difficult for focus pullers to achieve the precision and efficiency required in complex filming environments. The need for a solution that combines high performance, compact design, and future-ready adaptability has been a persistent challenge for professionals in the industry.
ARRI addresses these challenges with the introduction of the cforce MAX lens motor, which promises to deliver a transformative experience for focus pullers through its enhanced capabilities and innovative design.
Upgraded Performance and Compact Design
The cforce MAX lens motor is engineered to be twice as fast as its predecessor, the cforce plus, while also being 15% smaller and lighter. This combination of speed and portability ensures that cinematographers can achieve seamless focus control without compromising on performance or convenience. Moreover, the cforce MAX matches the size-to-strength ratio of the cforce mini but offers double the speed and strength, making it highly versatile for various lens types and filming scenarios.
With a top speed of 400 teeth per second, the motor is optimized for use with large cine primes, zoom lenses, and even specialty optics. Its high-speed capabilities also make it ideal for focus tracking systems that require real-time responsiveness to dynamic movements.
Advanced Features for Modern Filmmaking
At the heart of the cforce MAX is a brushless design that minimizes latency, providing a smooth and reliable experience for focus pullers. A soft-touch physical button is integrated to handle core functions such as motor axis adjustments. Additionally, the motor features an intuitive touchscreen display for configuration and status monitoring, allowing users to customize layouts and access future software updates aligned with ARRI's Electronic Control System approach.
The dual LBUS ports enable seamless daisy-chaining, offering backward compatibility with existing LBUS infrastructure, including mounting brackets, rods, and drive gears. This ensures that users can integrate the cforce MAX into their current setups without requiring additional investments.
New Accessories for Enhanced Functionality
To complement the cforce MAX, ARRI introduces the Motor Rod Clamp MRC1. This innovative bracket is designed to provide a secure connection to lens gears while allowing adjustment across multiple positions on both 19 mm and 15 mm rods. The MRC1 is also fully compatible with the cforce mini and cforce mini RF, making it a versatile addition to ARRI's lens motor ecosystem.
This level of compatibility and adjustability ensures that cinematographers can maintain a consistent workflow, regardless of the equipment they are using, while benefiting from the enhanced capabilities of the cforce MAX.
Pricing and Availability
The cforce MAX lens motor is now available for purchase, reflecting ARRI's commitment to providing cutting-edge tools for the filmmaking community. A complete kit, including the MRC1 clamp and gear, is priced at €2,980. While specific US pricing is not yet disclosed, the product is set to become a go-to solution for professionals seeking a high-performance lens motor with a compact and adaptable design.
This release marks ARRI's first major product launch under the ownership of Thomas Reidel, signaling the company's ongoing dedication to innovation and excellence in cinematography equipment.